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How to structure a Blog Post,

Social Media Post or Book


· Marketing,Blog Tips,Writing Hack

Structure is not the death of creativity.

It can help a writer to get their points across in logical ways, help the content to flow and create an impact-full ending.
I highly recommend using an outline for anything you write, social media posts, books, blogs, mini-blogs, speeches or course content. Yes, even social media posts, need to be laid out this way. This layout creates a story, which we as humans, are genetically programmed to enjoy and pay attention to.
An outline can save you time, as you will know exactly what you want to write about and it stops you from rambling. Outlines help to make the story coherent - meaning understandable to anyone who reads it.
It will also save you loads of editing time, down the road. Plus it is a surefire way to avoid writers block, as you already know what you want to write and how to write it!
Here is a sample outline. Does it look familiar? They actually did teach us a very useful skill in English class, when we had to write essays!

Main point 1
-Sub point 1
-Sub Point 2


Main point 2
-Sub point 3
-Sub Point 4


Main point 3
-Sub point 5
-Sub Point 6



Here is what the above outline means:
Beginning - introduction
Tell people what you are going to talk about, lay out the main points and transition into the first main point.
This is where you talk about the main points, you want to cover in point writing, why they are important to the reader and how the reader can implement them. In a book it might be something the characters will go through, the lead up to a climax, the climax itself or how the character develops through the story.
These are how will you get your main point across, important details or examples to support your main point. In a book they can be sub plots, character development or mini climaxes.
Transition sentences go between the main points, that lead from one main point to another. They are called lead ins. In a book they take you from one chapter to another or the end of one event to another and make the reader want to keep reading. They are very important for flow in any type of writing.
End - conclusion
This touches on all the main points and ties up your message, in an impact-full way. In a book, this is the ending, resolution or idea of what will come next for the main character/characters.
If you practice writing this way with a hard copy outline, after time you will begin to think this way, and you won't need the hard copy to work from, unless you are creating a very large or complex piece of work.
As a professional editor, I have all my clients create outlines, so it saves them time and money on my editing services. It keeps them on track and create a wonderful, engaging story.
I also teach my social media clients this. A social media post on Facebook, Instagram or Linked in, is the same. Intro, Middle and End.
-What your client's #1 or #2 issue is or desire.
-How you will solve that for them by the service or product you provide.
-What results can they expect and how to purchase it.
Yes it is shorter, but it still tells a story. You even have transitional words, but they are built into each sentence, not being separate sentences on their own.
For example:
Do you feel like you are time crunched in your business? Do you feel this is hampering your ability to generate sales?
The Zen of Why Virtual Assistant team can help you with all the time consuming tasks, that take so much revenue generating time out of your day. We help you get back to doing what you do best, serving your customer, closing sales and creating your products!
Let us help you alleviate the time crunch, that you are facing today. Contact us through the website
It tells a story, it engages the reader, it mentions a problem they are facing and it offers them a solution. Then it gives them a place to contact us and purchase the solution. Exactly the same outline as a book or blog post.
Become a master storyteller, through the use of an outline!
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